FTC influencer disclosure rules for brands
What the FTC expects from brands and creators when a post is paid, gifted or affiliated, in plain English, with a checklist you can give every creator.
ReadNotes on the few.
Practical guides to creator marketing: how to choose creators, brief them, run their content as ads and measure what it sold.
How to calculate influencer engagement rate
The three engagement rate formulas (by followers, by reach, by views), worked examples, and how to compare creators fairly.
How to find the right influencers for your brand
A seven-step process for finding creators whose audience already looks like your customers, and how to vet them before you spend anything.
How to measure influencer marketing ROI
Tracked links, discount codes and the formulas for ROI, ROAS and cost per acquisition, with a worked example and what to do about sales you cannot track.
How to write an influencer brief (free template)
What a good influencer brief includes, what to leave to the creator, and a copy-and-paste template you can send today.
Influencer whitelisting and Spark Ads, explained
What it means to run ads from a creator's account, how Meta partnership ads and TikTok Spark Ads work, and what to agree with the creator first.